Aidium (formerly called Daily AI) is a SaaS company headquartered in Boulder, Colorado with offices and personnel in Oklahoma City and San Fransisco. They are a CRM software product developer specializing in the mortgage industry. Seeking to raise a Series A round of funding, I helped them rebrand and message themselves to succinctly bring their multiple identities into one, re-inspire their employees, create initial marketing content and programs and help them raise funds (which they succeeded through private equity investment). I also wrote trade show collateral, mission statements, product copy, email marketing, display ads, informational copy, blog and offered proofing and additional content for their automated product messaging for customers.