Grist is a multi-location craft beer and libations company founded in 2013. Beginning in 2017, they began to feel the sting of the oversaturated brewery market and decided to invest in their stores, service, marketing and product. I helped them define their company identity, differentiate from competitors, establish marketing systems and set them on an upward trajectory by creating ongoing content, new customer strategies and brand voice.

I was tasked with coming up with unique and trademarkable names and slogans for the beers as well as writing product descriptions for point of sales materials, in-store advertising, social media promotion and menus. I wrote everything from web content, email marketing, internal documentation like company handbooks and SOPs to event collateral for national and local festivals and award shows.